Truly smile itself makes us afford a smile too. Thus people say smiles are infectious, and research says it is true. Since a smile is a positive emotion, hence it helps to generate positivity too. Therefore if we portray anything in the form smiles, it eliminates negative feelings. Hence many marketers use this concept to improve their brand image among customers.
Moreover, there is scientific evidence proving a deep connection between the brain and face. Whenever we smile, there is a release of dopamine in our bodies. Hence our body signals the brain that we are happy. Hence every now and then one can fool his own brain with a fake smile to improve his mood. Smiles are solely attractive. Thus anyone will treat a smiling person differently. Therefore the best type of smile is when one uses all his facial muscles to do so. Moreover, smiling activates the orbitofrontal cortex. It is the reward center of the brain. Lastly, a smile is the best medicine for relaxation.
Some Brands Using Smiles To Market Its Product
Several brands use a ‘ smile statement’ to market their product. One such product is Oreo. Generally, in any Oreo advertisement, the biscuit is shown in a half-open manner. Thus the white cream between the two layers of brown cookies gives viewers an illusion of a smile—Therefore people associate happiness with Oreo. Hence even if a person does not like the biscuit, he would still not feel negative about it.
Another product marketing used in keeping the central theme of the smile is Lays. The new Lays packaging shows the pictures of smiling faces. Thus according to recent research, there has been a massive improvement in Lays sales after using changed packaging. Hence Lays too use the science of smile in the packaging of their product. These are just two examples out of millions of brands using smiles for brand building.
The human brain use mirror neurons; thus, any emotion is contagious. However, not only companies selling products but also service providers use a smile for selling more.
Moreover, places such as hospitals and medical stores also use emotional marketing to influence patients. Hence a smiling doctor can treat patients much faster than a doctor who is just providing the medicines. Therefore the more engaging an advertisement, the greater is the possibility of improved sales.
Few More Things That Can Make Us Smile This Year
As explained above, human brains have mirror neurons. Thus they adopt feelings surrounding them. Generally, smiles too follow the same pattern.
Moreover, there are some more factors that influence the release of dopamine in the body.
Babies help to make a person smile. Thus seeing a baby or a kid in an advertisement also affects the orbitofrontal cortex. Therefore the innocence and helplessness of a baby attract human emotions and brings in happiness.
Moreover, a puppy also has a similar effect on the human brain. Many advertisers use beautiful women in their advertisements. However, this too can affect the happiness center of the brain.
However, apart from the above-specified factors, other things such as reading a good book or listening to a piece of soft music can also help to bring a smile on one’s face.
Moreover, giving a hug to a person is another source of happiness. Hence a person should always try to smile. This helps him to feel not only happy but also positively influences the people surrounding him.